RED. Brand Identity

A dynamic brand identity for an urban regeneration company dedicated to driving inward investment and enhancing community well-being. Drawing inspiration from architectural drawings and floor plans, I crafted a graphic language that reflects the structural and communal aspects of urban development. The new logo, color palette, and typography not only resonate with both investors and residents but also symbolise the company’s mission to foster growth and improvement. This identity emphasises inclusivity and community engagement, positioning the company as a leader in urban development while inspiring hope and pride among the communities it serves.